The retro love story in English drops on February 11 and was shot on a train journey with synchronized sound and live music performed by the cast. This is the first time that a film aimed at young audiences has been shown on the T-Series YouTube channel, with the largest subscriber base in the world.
After delivering hits in cinemas and OTT platforms, this Valentine’s Day season, Luv Films is gearing up to release a feature film on this channel. Title Side A Side Bit will reach a new-age audience thanks to T-Series’ huge subscriber base.
Written and directed by journalist-turned-filmmaker Sudhish Kamath, the independent film stars debutants Rahul Rajkhowa and Shivranjani Singh, and music is by Sudeep Swaroop.
Side A Side B is the bittersweet romantic journey of a young couple making one last train journey with their cat Lou, from Guwahati to Mumbai, as the fate of their relationship hangs in the balance. The live musical broadcast across 10 songs captures the climactic moments between the young lovers torn between ambition and growing distance as Joel and Shivi realize they might be heading in different directions. As in the words of The Beatles, this Valentine’s Day season, all you need is love.
Director Sudhish Kamath says, “It’s nothing short of a miracle. If you consider that eight people got on a train and made a movie with live music, with young musicians rehearsing for weeks so they could shoot the movie in 44 hours, but the biggest miracle is that our little indie was discovered by Luv Films. And they believed in it enough to bring it to the T-series. I dedicate this movie to all the underrated indie artists struggling to find a platform for their talent. I am lucky to have found the right collaborators in Rahul, Shivi, Sudeep, Raja, Karthik, Jojo and Vijay and am forever grateful for this dream launch.
Luv Ranjan (Pyaar Ka Punch-Nama franchise, Sonu Ke Titu Ki Honey, From De Pyaar From) adds: “I haven’t watched too many independent films. So when I watched the movie, I was surprised and curious. How did they do that? If he could hold my attention, I was sure he could hold the attention of young people who watch our films. This is an experience, of course. If it works, it could encourage more filmmakers and musicians to take the initiative, make their films and tell their stories, no matter what. Because all you need to make a movie today is a phone. You don’t wait for a producer and you go ahead and make the movie you really believe in. No excuses.
Side A Side B, a Made In Madras Ink production, is produced by Luv Ranjan and Ankur Garg. The two own the company Luv Films and have also produced Chhalang and malang and the series Sahi Hai Life, first on YouTube and then on ZEE5. They have a penchant for discovering new talents: Siddhant Chaturvedi, Kartik Aaryan, Nushratt Bharrucha, Sonalli Seygal, Divyendu Sharma, Ishita Raj Sharma, Sunny Singh and Omkar Kapoor among them.
Luv, also a writer and lyricist who has composed a few songs, is currently writing, producing and directing a film starring Ranbir Kapoor, Shraddha Kapoor, Dimple Kapadia and Boney Kapoor.