NEW DELHI : Horror movie Chhori, co-produced by Abundantia Entertainment and T-Series with US entertainment company Crypt TV, premieres on Amazon Prime Video on November 26. The film stars Nushrratt Bharuccha in the lead role.
In January 2020, Indian film and digital content studio Abundantia Entertainment joined forces with US entertainment company Crypt TV, which specializes in horror content. The two will create new IPs (intellectual properties) for the Indian market and export Crypt’s international shows and films to be remade in local Indian languages, they said.
Known internationally for his short-lived horror videos such as The ghost birch and My first day for YouTube and Facebook, Crypt’s entry into India will be driven by feature films and long-form streaming content. Abundantia has supported films like Air lift and Toilets: Ek Prem Katha and web shows like To breathe in India.
While many films made their direct debuts on digital platforms during the pandemic-induced shutdowns when theaters remained closed, big-priced Hindi theatrical releases began earlier this month with Sooryavanshi.
Earlier this year, Netflix acquired Kartik Aaryan’s Dhamaka, and has already created titles such as Taapsee Pannu’s Haseen Dilruba and Parineeti Chopra-starrer The girl on the train. Amazon Prime Video had Farhan Akhtar Toofan and Dharma Productions’ Shershaah streaming recently.
Business analysts and entertainment industry experts have said digital has become stronger than ever during the pandemic and is unlikely to go away anytime soon, despite movie theater owners urging filmmakers to release movies on the big screen to help the industry recover.
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